Marketions successfully redesigned and developed Bankable.org into a modern, user-friendly, and mission-driven website that effectively supports small business owners seeking funding and financial guidance. The project included a complete WordPress rebuild with custom UI/UX design, accessibility enhancements, optimized content architecture, and SEO implementation. As a result, the new platform delivers a seamless experience across devices, improves resource discoverability, and significantly increases user engagement, funding inquiries, and visibility for the organization’s programs and services.

The project included:

  • Complete WordPress Website Rebuild

  • Custom UI/UX Design with Accessibility Focus

  • Multi-level Content Architecture for Services, Resources, and Programs

  • Mobile & Tablet Optimization

  • On-Page SEO and Speed Optimization

Technical Stack:

  • WordPress + Elementor

  • Advanced Custom Fields (ACF)

  • Gravity Forms / Fluent Forms

  • Caching + CDN via Cloudflare

  • SEO Plugin + Schema Markup

🌍 Impact & Results:

✨ Before:

  • Outdated design with poor mobile usability

  • Difficult for users to find key services or apply for funding

  • No clear user journey or conversion funnel

  • Inconsistent SEO structure

🚀 After Marketions’ Work:

  • ✅ Professional, accessible, and mission-aligned design

  • ✅ Intuitive structure to guide startups, nonprofits, and entrepreneurs

  • ✅ Clear CTAs for applications, coaching, and resources

  • ✅ Fully responsive and optimized for mobile/tablet

  • ✅ Improved performance metrics across the board

📊 Results (Within 3–4 Months Post-Launch):

  • 180% increase in website session time

  • Bounce rate reduced by 50%

  • Significant increase in funding inquiries and resource downloads

  • Improved organic rankings for key local and regional funding terms

  • Enhanced brand credibility among partner organizations and investors

🔍 SEO Implementation:

🧩 On-Page SEO:

  • Researched keywords for “small business loans Indiana,” “startup funding nonprofit,” “business coaching”

  • Optimized content, page titles, and meta descriptions

  • Created clear internal linking between service areas, programs, and contact pages

  • Added FAQ schema and breadcrumb markup for better search visibility

⚙️ Technical SEO:

  • Mobile-first design

  • Page speed optimization (minified assets, lazy loading, compressed images)

  • Custom 404 + redirection handling

  • XML sitemap and robots.txt configuration

  • Web accessibility improvements for screen readers and tab navigation

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Marketions redeveloped Bankable.org into a high-performance, user-centric platform tailored to empower small business owners with funding, resources, and mentorship. The project achieved improved SEO visibility, user engagement, and lead generation—aligning seamlessly with the organization’s mission to build bank-ready businesses.

Client

Bankable

Release Date

Feb 2019

Role

Full Website Dev & SEO Optimization

Launch Project
For the fiscal year ended May 31, 2005, revenues increased 12 percent to $13.7 billion, compared to $12.3 billion in fiscal year 2004. Changes in currency exchange rates contributed three percentage points of this growth, while the acquisition of Converse and Starter added one point. Full year net income was up 28 percent to $1.2 billion, or $4.48 per diluted share, versus $945.6 million, or $3.51 per diluted share, in 2004.